One thing from my active reading that stood out to me was the main topic throughout the entire chapter, which was the idea that public documents can connect the reader with the culture that we live in today. This can be accomplished through many types of documents with a public focus, because it “links individual to social institutions”, which in turn connects the entire society through public documents.
Response To First Things First 2000 Manifesto:
1. The purpose of the First Things First 2000 Manifesto is to declare a new identity for graphic designers, art directors and visual communicators. Within this public document, graphic designers, art directors and visual communicators are trying to voice their opinion on their commercial marketing work, which essentially is that they believe their designing talents could be put to more worthy causes, such as educational advertising, as opposed to marketing useless things such as cigarettes.
2. Personally I felt that the writing was effective, because it argues the graphic designers point of putting their talents towards more socially useful forms of marketing. Whether their document’s argument stands to make its point well or not, at the very least it definitely gets their opinion out into the public.
3. This document does not reference any outside sources as evidence, but it does reference that the belief that graphing designs have taken on a new meaning that is not what graphic designing teachers and mentors intended it to be.
4. It’s difficult to decide where this document's writing is at its best. However, I find that the writing in paragraph five was arguably my favorite throughout the document because it states exactly what the graphic designers believe that their talents should be put towards and why, and it proposes how they will accomplish this. A quote showing this is, "We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication- a mindshift away from product marketing and toward the exploration and production of a new kind of meaning"(The Call to Write, 178).