Saturday, October 4, 2014

Radio ad for "oxyburbon- superman of detergents"

So me and Shravan are thinking about how to do our radio ad on detergent. We need a Pathos based ad, so we need an emotional appeal. We are thinking about having a set up where two people who just meet for the first time talk about the 'magical' new detergent and try to advertiser it without being blunt about it. Either that, or Shravan and I's other idea was to do one about how this laundry detergent reminding someone who was in a bad time in life, and they smell this familiar smell, the laundry detergent, and it reminds the guy of his childhood, when his mom used to wash his clothes with that same detergent, so it brings back memories of it. Which one seems more realistic for a radio ad to you guys?

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