1.
Often times, when watching documentaries on
the food industry they seem to focus on swaying the viewer towards one
particular concept through portraying only perspectives and images, which tends
to be biased. What was refreshing to see in the documentary Fresh was that it didn't only focus on
the negatives of the industrial food industry, but it also showed, for the
majority of the film, the different farming methods, or new ways of
thinking, that can change the food production industry. The strength
of Fresh was definitely that it
continually showed the viewers that there were farmers out there actually
implementing sustainable farming, versus only showing us negative images of the
industrial farming industry.
At the beginning of the documentary the quote, "Americans
fear inconvenience" (Fresh),
stood out to me as very powerful, simply because it's true. Yet, one of
the most important ideas, mentioned several times throughout the documentary,
is that industrial agriculture is simply not sustainable, and that unlike
popular belief, the world can be fed through organic agriculture. It may
be true that organic agriculture is 'inconvenient' for many Americans, but in the
long run is producing healthy, sustainable, and organic food really
'inconvenient'?
Another interesting comment made in the documentary is that it
is really the people that will ultimately decide where the food industry
goes. "Cheap food is an illusion", and whether the food
industry continues to implement industrial agriculture or organic agriculture
will be decided at the grocery stores, "you're voting with your
dollar" (Fresh).
2.
Research Source and Theme: Will Allen and Urban
Farming
An Urban Farming Activist, Will Allen, “has been an innovator in
methods of composting, vermicomposting (the use of worms to refine and
fertilize compost) and aquaphonics (growing fish and food plants in a closed
system)… [which] result in remarkable yields of food” (“Will Allen: Street
Farmer”). Will is the CEO and founder of
Growing Power Inc., which is a non-profit organization dedicated to help teach
sustainable farming. As it tied into my
research source, I decided to further look into urban farming. Urban farming is defined as, “the practice of
cultivating, processing and distributing food in or around a village, town or
city” (“Urban Agriculture”). Some unique
forms of urban agriculture that I came across include: Green Roofs, Movable
Farms, Rolling Greens, and Office Farms.
In large cities green roofs are becoming quite popular and involve
laying potted plants atop of high-rise buildings with flat roofs. This is not only great for those who live in
the city as a source of fresh produce, but are also good for those marketing
their apartment buildings as it can be allotted as an extra amenity. Movable farms are also taking interest in
cities as they are gardens planted on removable plates so that if needed the
entire garden can be moved without loss of produce or profit. Another interesting type of urban farming is
rolling greens. Rolling greens are small
gardens planted in the bed of a pick-up truck.
This enables the gardener to bring fresh produce to many neighborhoods
around the city and also is sometimes used as a moving educational tool for
others living in the city about the fundamentals of urban agriculture. Lastly,
being implemented in China is a form of urban agriculture called an Office
Farm. It involves an office building in the city designating at least one
room in the office to contain essentially a 'greenhouse' full of organic
produce. The idea behind the Office Farm is to reconnect the workers with
nature, as they can tend to the plants and subsist off the plants for and
during their lunch hours.
3. Peer Blog Post Response
Luke definitely brought
up a great point in his blog post, that the documentary had a weakness in its “approach
to addressing existing cities, where receiving fresh produce can be next to
impossible” (Luke Vest). This weakness
is something I feel is there as well, which is partially why I decided to look
into the different urban agriculture techniques that existing cities can
potentially implement. Hopefully, though
the documentary did not go into excessive detail on what can be done about
brining fresh produce into cities, the urban farming methods, such as those
mentioned in the above paragraph, will begin to catch on and will be seen in
the future in cities.
Works Cited:
"Will Allen: Street Farmer. “Growing Power Inc., N.P., 23 Aug. 2014. Web. 30 Nov. 2014. < http://www.growingpower.org/?p=5>
http://environment.nationalgeographic.com/environment/photos/urban-farming/#/earth-day-urban-farming-new-york-rooftop_51631_600x450.jpg
“Urban Agriculture.” Wikipedia Foundation, 6 Nov. 2014. Web. 30 Nov. 2014.< http://en.wikipedia.org/wiki/Urban_agriculture> .
Yes, I enjoyed this reading this a lot. i agree, the documentary was very informational. Instead of swaying the audience towards any one thing, it seems to be focus on enlightening people to what is out there. Where in a society where people do not try to affect their society, greed takes place, and food becomes more industrialize, this idea is about letting people know about the influence they can have on the food they eat.
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